BMW M Doesn’t Want a Halo Automotive, Says Model Boss


BMW isn’t intimidated by the Mercedes-AMG Project One and its $2.7 million price ticket. Frank van Meel, boss of BMW M, says his model gained’t introduce an ultra-expensive halo automotive, or perhaps a bespoke automotive rivaling the Mercedes-AMG GT.

M will follow providing a fleet of high-performance autos primarily based on mainstream BMWs. Based on van Meel, it’s all about reaching extra prospects. “As an alternative of getting one flagship very small, however let’s say very highlighted flagship, we’d moderately have an armada of very quick vessels to assault a broader vary of doable buyer teams,” he informed Motoring.

BMW is predicted to provide M variations of the X3 and X4. The automaker additionally previewed the upcoming M8 with a GTE World Endurance Championship race automotive.

Van Meel added, “I don’t see the necessity for M to make such a really area of interest product, as a result of I believe additionally M is the last word driving machine and I don’t want one thing to clarify that we actually are the last word driving machine…I don’t want a halo automotive to carry out the message.”

Mercedes will ship simply 275 copies of the Venture One hypercar to prospects. Energy comes from an electrically turbocharged 1.6-liter V-6 with a set of 120-kilowatt electrical motors to provide greater than 1,000 hp.


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BMW M Doesn’t Want a Halo Automotive, Says Model Boss

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