BMW and Frieze have had a long-standing partnership targeted on artwork and its some ways of manifesting. BMW Open Work launched final night time at Frieze London 2017 with a brand new multi-platform fee by New York-based artist Olivia Erlanger. Entitled “Physique Electrical”, Erlanger’s immersive work unfolds throughout bodily areas on the honest, in addition to digital platforms. It additionally conjures fictional tales impressed by science-fiction, financial flows and built-in design.
BMW Open Work yearly invitations an artist to develop a visionary undertaking that creates an immersive expertise for the viewer. Drawing inspiration from BMW design, engineering and expertise, the commissioned artists will contemplate present and future applied sciences as instruments for innovation and inventive experimentation. Premiering yearly at Frieze London, every paintings could have the potential to unfold throughout bodily areas, such because the honest’s BMW Lounge and Courtesy Automotive Service, in addition to digital platforms.
Bringing collectively digital and sculptural parts, the paintings is triggered by viewers transferring between areas and gadgets. A part of Erlanger’s immersive set up occupies the BMW Lounge at Frieze London. Three motion-sensitive benches – the oldest industrial aspect positioned in public contexts – acts as an audio machine, inviting audiences to take a seat and hearken to actual and fictional testimonies about an ecological occasion. A thick mist of fog and blue gentle creates an immersive ambiance of restricted visibility, continuously altering in response to grease worth variations.
The second a part of “Physique Electrical” could be skilled within the BMW Courtesy Automotive Service, the place a choice of movies visually extends the fictional testimonies. As well as, a brand new web site body-openwork-electric.art is the undertaking’s remaining touchdown platform. Drawing inspiration from present and future applied sciences, “Physique Electrical” speculates on the altering relationship between people and their surroundings, as an more and more unpredictable pure world mediates and distorts our bodily expertise.
“As people start a mutative synthesis with our machines, ‘Physique Electrical’ considers the altering relationship that we’ve to the surroundings, as our embodied expertise of the ‘pure’ turns into more and more mediated and distorted by objects of our personal design“, Erlanger stated of her inventive strategy. Attilia Fattori Franchini. BMW Open Work curator stated: “BMW Open Work affords artists the chance to interact with audiences in new and surprising methods. The potential for launching BMW Open Work with such a gifted artist as Olivia Erlanger, whose undertaking will observe the impact of expertise on people and nature, is totally thrilling.”
“This can be a nice improvement of our partnership with BMW, and of BMW’s long-standing dedication to and engagement with modern artwork. I’m very completely happy we’re capable of launch this new initiative collectively that provides a singular alternative to an artist and I sit up for seeing Olivia Erlanger’s undertaking at Frieze London in October”, stated Victoria Siddall, Director, Frieze Gala’s.