The 2017 Interbrand Best Global Brands report was printed this week and there have been a few surprises thrown within the combine. In fact, the highest of the pile was as soon as once more dominated by Apple, Google and Microsoft however the remaining 97 prime manufacturers on this planet duked it out nonetheless. Within the automotive subject, BMW was positioned among the many prime three finest manufacturers on this planet, proper below Mercedes-Benz and top-dog Toyota.
Toyota, BMW’s associate for a few tasks, together with the new Z4 and a three way partnership in electrical and hybrid autos, got here in seventh general. Mercedes-Benz rounded up the highest ten whereas BMW was somewhat stagnant at quantity 13. Different fascinating developments is also noticed. For instance, Toyota remained the highest model within the automotive subject regardless of dropping about 6 % of its worth in comparison with 2016.
Mercedes-Benz went up by 10 % to $47.eight billion whereas BMW apparently remained flat with a worth estimated at $41.5 billion. Nonetheless, these three manufacturers did lots higher than these coming in lots decrease within the rankings. The following auto model within the prime 100 got here in on the 20th place and it was estimated at a worth of roughly $22 billion, Honda posting a three % improve. Subsequent up was Ford with a 5 % improve, rated at $13.6 billion adopted by Hyundai in 35th place and 38-placed Audi.
One other BMW-owned firm made the highest 100, MINI being positioned on the 87th place. Tesla simply made the reduce, being positioned on the 98th place whereas veterans like Ferrari got here in 88th, this being the primary time the Italian model broke into the Interbrand’s prime 100. The report generates its rankings based mostly on three key points that measure monetary efficiency and a model’s skill to affect buyer selection and command a premium value or safe earnings.