Designworks and Selle Royal Launch First Saddle Designed for E-Bikes


Despite the fact that the boss of Designworks left lately to join MINI, Selle Royal has teamed up with the BMW Group subsidiary to develop a saddle particularly designed for the wants of e-mobility. The results of this collaboration is eZone, a saddle with a singular gesture that improves e-bike security, consolation and driving efficiency. To pinpoint the precise efficiency traits that could possibly be improved with an revolutionary e-bike saddle design, the 2 corporations carried out the primary complete research of e-bike customers

Till lately there have been no research out there on the actual utilization traits of an e-bike and the way these have an effect on saddle consolation and help. Consequently, up till now saddles marketed particularly for e-bikes have basically been slight variations of conventional bicycle saddles. Selle Royal got down to fill this market hole and simply launched eZone, a saddle particularly designed for contemporary commuter, leisure, touring, off highway and concrete e-bikes.

Advertising and marketing supervisor Lara Cunico mentioned: “The large discovery of our analysis carried out with Designworks is that the traits of e-bikes are in some ways distinctly totally different to these of non-electric bikes. This led us to re-think our product in its entirety. We pushed the realms of experience within the trade to develop a very new sort of saddle, totally different from some other product in the marketplace. eZone is the end result of a tremendous undertaking… and that is only the start.”

E-bike customers expertise a unique type of compression pressure when shortly accelerating, shifting abruptly to a better gear or breaking to keep away from collision. In reality, highway security research have proven that slipping off of ‘flat’ conventional saddles is the primary reason for e-bike accidents. ‘Enhancing confidence and subsequently freedom throughout the journey’ have been additionally two of the principle needs that crystallized throughout the shopper analysis course of. To boost the rider’s safety, confidence, consolation and efficiency in any state of affairs, the design crew launched the idea of the ‘consolation atlas’.

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It defines zones that talk to the totally different necessities of e-bike customers, including security throughout acceleration and stopping in addition to enhanced management and stability throughout the journey. The ‘consolation atlas’ additionally led to the revolutionary form of the e-bike saddle: The rear zone of the saddle was raised to forestall backward sliding and a shorter nostril was launched to make mounting simpler. Wings have been added with which the rider can steer and adapt thrust with precision. An built-in fiberglass deal with permits for straightforward maneuvering. The saddle is padded with a tri-dimensional gel construction that reduces strain peaks by as much as 40%.

With its revolutionary design, Selle Royal´s new e-bike saddle is an ideal complement to the all-new BMW Active Hybrid e-Bike, the most recent addition to the bike assortment of BMW Lifestyle for which Designworks can also be the design companion. Because of the built-in Brose electrical engine that includes an influence of 250 W, torque of 90 Nm and capability of 504 Wh, the e-bike is extraordinarily dynamic and agile. Selle Royal’s eZone will probably be out there for buy from October 2017. The brand new BMW e-bike will probably be out there as of September 2017 online or at chosen BMW retailers.


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Designworks and Selle Royal Launch First Saddle Designed for E-Bikes

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