Dozens of U.S. cities and cities are competing to be the location of Amazon’s second North American headquarters, and so they’re utilizing loads of gimmicks to make their case. Many locales submitted slick movies that includes Alexa, whereas others went even additional than that—enterprise leaders in Tucson despatched a cactus to CEO Jeff Bezos (which he donated).
After which there’s Stonecrest, Georgia. Or ought to we are saying Amazon, Georgia?
Sure, in a transfer that’s each determined and perhaps genius, one Southern metropolis has really supplied to rename itself Amazon if it’s picked as the location for the corporate’s “HQ2.”
The Stonecrest Metropolis Council voted Four-2 earlier this week to designate 345 acres of municipal land as the town of Amazon if the web retailer builds within the space. The council additionally despatched a decision to that impact to the Georgia Basic Meeting.
“There are a number of main U.S. cities that need Amazon, however none has the branding alternative we are actually providing this visionary firm,” Stonecrest Mayor Jason Lary informed The Atlanta Journal-Structure. “How may you not need your 21st century headquarters to be positioned in a metropolis named Amazon?”
Stonecrest, which was simply integrated as a metropolis this yr, does really verify among the packing containers on Amazon’s lengthy listing of necessities for a second headquarters. It’s positioned close to Hartsfield–Jackson Atlanta Worldwide Airport, and city sights embody a nature reserve and nationwide heritage website.
That may not sound like a lot, but it surely does cater to Amazon’s want for an space ripe for enlargement—the corporate is pledging over $5 billion in capital investments to the brand new headquarters. Georgia additionally doesn’t have the excessive actual property prices of areas like New York Metropolis.
However even with its naming gimmick, Stonecrest nonetheless lacks most of the gadgets on Amazon’s want listing. The corporate desires to construct in a metropolitan space with a million residents the place it will probably make use of 50,000 individuals, however Stonecrest and its environs solely have about 53,000 residents in complete. The world additionally lacks entry to mass transit—Atlanta’s MARTA trains don’t provide service in Stonecrest.
Lary stated the town of Amazon may enter into an settlement with Stonecrest to supply metropolis providers, but it surely’s unlikely Bezos and firm would need to discount with Georgia city authorities.
Stonecrest plans to submit an official proposal to Amazon by October 19, when the submission window closes.
Amazon has not but commented on Stonecrest’s viral advertising and marketing ploy. Given the corporate is in the midst of a tax struggle with the European Union, it’s undoubtedly received larger fish to fry in the mean time.