The completely redesigned Lincoln Navigator is hot and GM knows this. It’s likely that the new Navigator will steal sales from the current king of large, uber-luxurious body-on-frame SUVs, the Cadillac Escalade.
To counter this, GM is offering a $5,000 discount this month as the Navigator rolls into Lincoln dealerships. However, this discount only applies to customers trading in a 1999 or newer Lincoln model according to a memo sent to dealers obtained by Bloomberg.
GM is obviously targeting individuals who are thinking of buying the redesigned Navigator or any Lincoln model. The discount applies to either a purchase or lease of a 2018 Cadillac Escalade.
This is the Navigator’s first significant redesign in 15 years as Ford tries to take a piece of what Morgan Stanley estimates is a $2 billion annual profit edge for GM in this profitable segment. Currently, the 2018 Lincoln Navigator starts at $73,250 and the 2018 Cadillac Escalade starts at $75,290 including destination.
With the average price of the outgoing Navigator at $53,000, the new one is a definite step up offering more power, technology, and safety wrapped in a bold and luxurious looking exterior package. The average Escalade currently sells for more than $80,000.
Powering the new Navigator is a 450-hp, 510-lb-ft of torque 3.5-liter twin-turbo V-6 backed by a 10-speed automatic transmission.
Notable features include 22-inch ultra-bright aluminum wheels, full LED exterior lighting, the Panoramic Vista Roof, a 12-inch LCD digital instrument cluster, 10-inch LCD capacitive center touchscreen with navigation, embedded 4G modem with Wi-Fi hotspot, a 20-speaker Revel Ultima Audio System, and 24-way heated and ventilated multi-contour front seats with power thigh extenders.