After Oliver Heimler left the helm of Designworks, going over to MINI to go the design crew, the place was left up for grabs and Holger Hampf was named because the President of the BMW Group-owned international design consultancy agency beginning September 1. Mr. Hampf assumes accountability for Designworks operations and its studios in Munich, Shanghai and Newbury Park, CA, the place he’s now based mostly. The change in Designworks’ administration is a part of the strategic realignment of BMW Group Design, which was first introduced in Could 2017.
For the previous three years, Mr. Hampf served as head of Person Expertise at BMW Group, the place he led the digitalization efforts for the design crew, in addition to consumer interface design. Mr. Hampf returns to the Designworks administration crew, having previously served as the pinnacle of Product Design till 2010.
“We reside in a time of immense transformation – Designworks is an inspiring consultancy that instills optimistic power and drives path by way of inventive pondering and shiny concepts”, mentioned Holger Hampf. “What at all times fascinated me about Designworks is the power to offer sturdy, future-oriented impulses to the BMW Group, its manufacturers and all different exterior purchasers worldwide. I’m wanting ahead to persevering with and rising partnerships”.
The appointment of Mr. Hampf is a part of the realignment of the BMW Group design crew and the following logical step inside its company technique Quantity ONE > NEXT which locations a serious deal with shorter growth cycles, growing digitalization of design processes, in addition to merchandise and mobility experiences.
“Designworks is greater than only a design studio; it’s the strategic interface to our prospects’ future residing surroundings,” says BMW Group Chief Designer Adrian van Hooydonk. “I’m delighted to welcome Holger Hampf as president. He’s an skilled colleague who is aware of Designworks nicely and brings the experience we’d like for an more and more digital buyer expertise.”