No stranger to surfing-related promotional efforts, Land Rover has determined to dip its ft into the shaping business as a part of its long-term zero waste technique.
The automaker’s new “Waste to Wave” challenge will maintain plastic foam used to type the skeletons of early design fashions from the landfill. As a substitute, it will likely be changed into surfboards and paddleboards.
For the primary board, Land Rover teamed up with Northern Eire’s Skunkworks Surf Co. and English professional surfer Lucy Campbell, the present English Open Champion.
Hand-shaped to Campbell’s specs, the 5’7 x 18 three/eight x 2 three/16 tri-fin thruster shortboard, like many trendy automobiles, options carbon-fiber bits; on this case, the fabric contains the rails (black sides) and a strip on the tail, giving the board extra energy with out compromising the flex wanted for high-intensity maneuvers. The plastic foam for the board got here from a Discovery Sport clay mannequin that was disassembled in June.
Land Rover didn’t say what number of boards may very well be constituted of one mannequin, or if it will supply boards on the market in any capability—maybe as an adjunct for a brand new Discovery or Discovery Sport Particular Version.