The strongest letter on the earth has now additionally an equally sturdy ambassador: German high mannequin and TV star Lena Gercke will select M Energy in her alternative of automobiles sooner or later and represents BMW M as a outstanding face to the general public. Gercke visited the M Studio in Garching close to Munich to configure her personal M mannequin, a BMW M4 Coupe.
“Lena Gercke and BMW M, which is an irresistible duo,” says Frank van Meel, CEO of BMW M GmbH. “Sportiness, design, exclusivity and dynamism play an necessary position for BMW M in addition to for Lena Gercke. We dwell for the pleasure of the very best efficiency and the passion for the particular. I’m satisfied that we’ll complement one another excellently in our partnership. Lena Gercke is, along with her sympathetic nature, a revenue for the model. And I’m certain they’ll have numerous enjoyable with the M Energy of our automobiles. ”
“I’m actually wanting ahead to working with BMW M,” says Gercke. “At first, many individuals are asking themselves: How do I match into BMW M? I don’t like to face nonetheless in my life however am at all times open to new challenges. Motion, dynamism in addition to design and aesthetics decide my on a regular basis life as a mannequin and presenter. That is precisely what I discover within the BMW M fashions. Sporty automobiles encourage me, so the BMW M4 Coupé with its sturdy efficiency and its trendy look is good for me. ”
Lena Gercke grew to become well-known in Germany in 2006 by profitable the primary season of the castingshow “Germany’s Subsequent Topmodel”. Since 2009, she has been profitable in Germany and Austria as a presenter of TV reveals and offered her personal style assortment for the primary time in 2017. Gercke took her subsequent look as a BMW M model ambassador on September 19, when she and a bunch of high athletes from the BMW household will participate within the conventional “BMW Wies’n Sport Stammtisch” on the Munich Oktoberfest.