Premium Magnificence Information – Augmented actuality apps see meteoric rise within the magnificence trade


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Magnificence platform and digital make-up app Excellent365, Inc. has teamed up with Sizzling Instruments hair home equipment to let customers just about take a look at out six completely different hairstyles utilizing augmented actuality expertise. Every look can then be recreated with an in-app information and sure Sizzling Instruments merchandise, akin to curling irons, a curl bar and a vapor flatiron, which may also be bought inside the app.


Excellent 365 on Instagram – Photograph: © Excellent 365 / Instagram

Many ladies wish to experiment with their hair, however are unfamiliar with the instruments and methods wanted to realize their desired outcomes,” mentioned mentioned Vickie Wei, Director of Advertising for Excellent365, Inc., in a press release. “On account of this partnership, Excellent365 customers cannot solely attempt on completely different hairstyles, however they’ll experiment at house utilizing the suitable Sizzling Instruments product and video tutorials instructing them the best way to obtain the look.


Several major cosmetics brands are exploring augmented reality apps to deliver innovative retail strategies. - Photo: © Peter Bernik / shutterstock.com

A number of main cosmetics manufacturers are exploring augmented actuality apps to ship modern retail methods. – Photograph: © Peter Bernik / shutterstock.com

Augmented actuality expertise has seen a meteoric rise within the magnificence trade recently, with a number of main cosmetics manufacturers exploring the idea to ship modern retail methods.

Earlier this yr L’Oréal partnered with the YouCam Make-up app to permit worldwide shoppers to just about check out shades from the corporate’s manufacturers on-line, whereas in July Estée Lauder launched a lipstick chatbot for Fb Messenger designed to let shoppers to check out completely different lipsticks just about, and advise them on their purchases. However one of many largest latest developments got here in August, with the information that expertise supplier ModiFace had created a web-based pores and skin evaluation platform that permits customers to get a ’digital pores and skin analysis’, full with really useful product purchases.

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