Simply yesterday we confirmed you a fairly uncommon tackle presenting the brand new options of the contemporary BMW X3, within the form of a virtual tour of what the Mars surface could look like. Whereas a bit unorthodox, it does look nice and as BMW identified immediately, it’s a part of a brand new world advertising marketing campaign “On a Mission.” This can embody a rousing TV spot with excessive athletes and a 360° digital actuality check drive on Mars, with continuation of the marketing campaign in digital channels.
The “On a Mission” marketing campaign presents the BMW X3 as free-spirited and impartial mannequin, all the time able to push the boundaries. The theme of venturing off the overwhelmed observe and discovering new horizons is underlined by the off-road character of the SAV and its ground-breaking improvements. A key concept is the fervour that transforms a job or a passion right into a mission. This attraction to the feelings is a typical thread all through the marketing campaign: BMW celebrates individuals who pursue their desires with relentless ardour – people who find themselves on a mission.
“‘On a Mission’ pays tribute to a life stuffed with ardour, inside drive and true dedication. The BMW X3 brings this dynamic to the automotive world and ensures an exhilarating driving expertise, regardless of the place your ardour takes you,” explains Hildegard Wortmann, Senior Vice President Model BMW. “With the BMW X3 Mars mission we as soon as once more provide our clients and followers a novel expertise – one thing fully new they’ve by no means seen earlier than,” says Uwe Dreher, head of Model Communications BMW, BMW i, BMW M. “For me, that’s how advertising needs to be: shocking, fashionable, with an entertaining wow impact.”
Alongside the digital tour supplied on social media web sites, a brand new TV Business was additionally launched that includes real-life excessive athletes. The TV business options protagonists who dwell for his or her mission: The BMW X3 accompanies Swede Freddie Meadows as he ice-surfs within the Arctic; free mountain rider Martin Söderström on his daredevil experience throughout rocky ridges; and excessive campers Fatima Gil and Vicky Vega perched on the slopes of steep rock partitions. The beautiful pure environment showcase the off-road character and dynamic efficiency of the brand new BMW X3.